New Add

What is Digital marketing explain with Examples

In today's era, everyone wants to spread information about his business or product to as many people as possible so that he can get maximum benefits, so we can say that it has been made very easy by digital marketing of the internet. Digital marketing, what are its benefits, and why is it necessary? Let's learn about digital marketing in detail in this post.

 

What is Digital Marketing?

By Digital marketing, we mean promoting any of our product content or communicating it to people through digital medium, it is called digital marketing. We also call it electronic media. Digital marketing is the marketing of products or services using digital technologies. A digital marketing channel on the internet is a system based on the Internet. Digital marketing is a method through which we can take our business online and sell our products very easily.

 

Through digital marketing, we can expand our business many times more than offline or in other words, we can spread it all over the world instead of limiting it only to our city or country. Digital marketing is like a big umbrella under which all our online efforts are included. Today's world has become very modern. There is nothing wrong if we understand it as earning more with less investment.

 

In fact, digital marketing started from the beginning of radio when advertisements started appearing on radio, then TV and now internet has become the current medium of digital marketing. Everything is simple here, there are immense possibilities for business.

 

Disadvantages of Digital Marketing

Digital Marketing

If you want to start something new and you want to grow your business or whatever you are doing, if there is one thing that will help you grow your business fast, it will be digital marketing. Digital marketing helps to get new customers and sell your goods in national and international markets. Digital marketing is a medium through which you can increase your income manifold. Digital marketing is very essential in today's time to do something big.

 

If it is said that digital marketing is the only solution by which we can earn more by doing better work with less time and capital, nothing will be wrong. It is seen and every day we also hear that many people who once worked for someone, be it government or private, but as soon as they entered the world of Digital marketing, they got the position they wanted. were worthy.

 

A person working in the field of digital marketing is his own boss, he is not controlled by anyone, nor is he paid on an hourly basis. The more he works in this field, the more his income increases, so in today's time, digital market is proving to be beneficial in every way.

Why digital marketing is essential

 

 

We all know very well that the use of digital marketing is increasing day by day. Earlier, the medium of publicity was loudspeakers, newspapers, posters and advertisements, due to which people could establish their identity only to a limited extent. Like only city, town or village and for this also a lot of money has to be spent but in the modern era all this is in front of us in the form of digital market with promotions like Facebook, WhatsApp, e-mail, Instagram etc. Which is very useful for promotion. There are cheap and easy ways, when the area is huge, you can double your business day and quadruple overnight through digital marketing targeting any city, province or country in the world.

 

How to use digital marketing

 

How can we use digital marketing today and how can we benefit from it? There are many ways to do digital marketing, the sole goal of which is to convey information about your product or your business to the target customer.

 

1.      By creating a website and listing all your products on it, you can also send information about your products and your business to your customers. On this website, you can share all the information about your shop or business and its related photos and videos. You can also get direct feedback from them. This is a very popular way of doing digital marketing these days.

2.      You can connect people with your business by creating a social media account for your business and posting videos and photos related to your business by providing updates on your business. This is also one of the most popular ways. Through this you can connect customers with your business and your organization. And can get their direct feedback.

 

3.      You can index your business in places like Google My Business Yellow Pages so that anyone can directly find information about your business through a Google search and access your business organization if needed. Here you can also enter your mobile number, email id, your business or the opening hours of your shop. If you have a website, you can also list it on Google My Business.

 

4.      You can also use Google Maps as a form of digital marketing. By pinning your business establishment in Google Maps and adding photos related to the establishment, you can attract customers to your business establishment.

 

5.      Apart from this, if you want to spend some money to promote your business to people, you can also use Google Adwords and Facebook ads. This is a very popular and easy way to advertise your business on the internet. Facebook ads target only customers or only people who are interested in your business. The ad spend on this is very limited and you can even manage it custom in your own way. Then you can start advertising on Facebook and Google even from 100 rupees per day.

 

Types of Digital Marketing

 

Although we have understood above how you can do digital marketing, let us know what are the methods of digital marketing through which people take their business to their customers.

 

Social Media Marketing

Today, social media marketing has become a very good and easy way of digital media marketing to spread your identity to people. This way you can easily tell customers about your business and other products when you post good quality content. So through social media, you can reach more and more people. The methods you use to increase traffic and your business is called social media marketing. Whenever you promote on Facebook, WhatsApp, Instagram. It is called social media marketing.

 

E-mail Marketing

Email marketing is a method of using electronic mail to send messages to customers and audiences. E-mail marketing is the name of a process that we also call internet marketing. In this, companies send messages to groups via e-mail.

 

Social site handling

Social site handling is also a huge market in digital marketing, in this you can handle the social media site of any politician, celebrity or any business and you can get a good monthly fee for this service.

 

Affiliate Marketing

In affiliate marketing, if you sell someone else's product or service on your site, you get a commission for selling products.

 

Search engine optimization

It is a process by which a website is optimized so that if someone searches the internet about your website, it appears in the first result. There are many ways to do search engine optimization.

 

Content marketing

Content marketing is a marketing technique where the best content material is created and distributed, designed in such a way that it can attract more and more customers.

 

Disadvantages of Digital Marketing

While digital marketing has many advantages, it also has some disadvantages.

Let's also know about the damage caused by it. Everyday people are being cheated out of lakhs of rupees by giving wrong information through digital marketing and this work is being done very cleverly. This involves luring people to fake websites with luring emails and scamming them by stealing their personal financial information. These people create links to websites or webpages so precisely that they are not easily identified and due to this many people are falling victim to fraud.

Post a Comment

0 Comments